The Value Of Screen Printing For Business Use

by | Feb 27, 2013 | Uncategorized

Logos appear just about everywhere these days. Screen printing is a helpful way to expose a company name to the public. How often do you see someone wearing a shirt bearing the name and logo of some company? Businesses see and recognize the value of using promotional products for increasing business output. Promotional items can help spread awareness about a new company or benefit an older business that has been experiencing a slump in sales. This is why screen printing in Glen Allen VA provides a useful service for companies that want to take their business to a whole new level of success.

If you ever been to a tradeshow, you will see that it is full of booths each with their own product or service to sell. Every booth is vying for the attention of the people in attendance. This is where promotional products come in handy. People like free stuff, and they will likely stop by your booth if they know they can get a free item. Giving away a promotional product is a win-win situation for both the company and the recipient. The recipient gets a free item, such as a T-shirt, flash drive or thermos, and the company gains that recipient’s awareness because that person will now see your company name whenever he uses that item. This may prompt him to visit the company at some point to do business.

An agency that does screen printing in Glen Allen VA, utilizes a screen printing method known as photographic emulsion. This is a process in which a photosensitive substance is hardened after being exposed to ultraviolet light using a stenciled design. The design is then transferred onto the medium, which can be anything from a T-shirt to a ceramic mug.

It is said that 80% of a company’s business comes from 20% of its customers. With that in mind, the key should be to increase the number within that 20%. The way to increase long-term customers is by getting that customer’s attention by prompting him to contact the company. Through screen printing in Glen Allen VA, companies can increase their number of loyal customers by handing out promotional gear. This can get people to reach out to the company in regards to an inquiry or simply to learn more.

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